Roberta Oaks: Fashion + Forward Thinking #AlohaCHR

Roberta Oaks: Fashion + Forward Thinking #AlohaCHR

Known for her dedication & ever evolving fashion designs, Roberta was the perfect choice to help Toyota Hawaii launch the fresh new C-HR model.

The DO's and DON'T's: Instagram Stories

The DO's and DON'T's: Instagram Stories

With over 250 million Instagram users posting and looking at stories daily, there has never been a better time to engage with followers through stories. Take advantage of the platform that is allowing creative brand exposure for small and large businesses alike.

Aloha Friday: How Hawaii inspired the concept of casual Friday globally

Aloha Friday: How Hawaii inspired the concept of casual Friday globally

Did you know “Casual Friday” or “Dress-Down Friday” was inspired by our beloved island home? 

Tips for Taking the ULTIMATE Instagram Photo

Tips for Taking the ULTIMATE Instagram Photo

Instagram is a fun way to express yourself and your brand to the world. Here are a few tips for taking the ultimate photo for the platform. 

3 ways brands can stand out on Instagram

 Photo courtesy of @chelseakauai

Photo courtesy of @chelseakauai

Post something remarkable

Get people talking.
What is it that makes your business stand out? Do you partner with interesting people or desirable like-minded businesses? Give your followers information they want to share with others.

Content is key

High resolution beautiful pictures and videos that your brand distinctly owns are becoming standard. Even user generated content that you choose to re-post needs to be of an extremely high standard. It is highly recommended that brands invest in creating their own never-seen-before content, particularly given that 47% of millennials say their purchase decisions are influenced by social media.

Keep it concise

With so many channels, networks and outlets all competing for our attention, most of us are overwhelmed with information. Concise, attention-grabbing and punchy posts are always recommended. If you have additional information to share, do so by sharing your website link in your profile..

Advertising Via Instagram Stories Is Now Global

 

Looking to reach up to 150 million potential customers?

Advertising via Instagram Stories may be the solution for your brand offering your customers a more personalized and immersive brand experience.

Here's the scoop:

  • Video can be up to 15 seconds long

  • Only 9:16 vertical images and video can be used for ads on Instagram Stories

  • Instagram ads use the same targeting and measurement tools as ads that run in the newsfeed on Facebook and Instagram

  • Ad views are counted as soon as the ads appear

  • Ads on Instagram Stories are signified by a small ‘Sponsored’ marker at the bottom center of the screen

  • Ads play with sound by default and are skippable if not of interest

Here is more information on how to create an Instagram Stories ad: http://bit.ly/2oZ5Bfv

Will Facebook be able to read our minds in the future?

A Facebook team called, “Building 8” is currently researching and developing a new system that will enable users to type by simply thinking of what you want to say, AKA mind reading. Their goal is to provide an easier way to engage in virtual environments.

No need to physically log on to use this futuristic technology, Building 8 will read your thoughts, deliver you content and present the latest updates – direct to your brain.

With such a significant investment in the future of social media, rumors are circulating that Facebook one day be just our only social media option.