Advertising Via Instagram Stories Is Now Global


Looking to reach up to 150 million potential customers?

Advertising via Instagram Stories may be the solution for your brand offering your customers a more personalized and immersive brand experience.

Here's the scoop:

  • Video can be up to 15 seconds long

  • Only 9:16 vertical images and video can be used for ads on Instagram Stories

  • Instagram ads use the same targeting and measurement tools as ads that run in the newsfeed on Facebook and Instagram

  • Ad views are counted as soon as the ads appear

  • Ads on Instagram Stories are signified by a small ‘Sponsored’ marker at the bottom center of the screen

  • Ads play with sound by default and are skippable if not of interest

Here is more information on how to create an Instagram Stories ad: