The DO's and DON'T's: Instagram Stories

When Instagram Stories launched a year ago today, social media users were skeptical of the new feature that allows users to post photos and videos that vanish after 24 hours. Now with 45% of brands ranging from IBM to Whole Foods using Instagram Stories at least once per week, it is safe to say the Instagram community (700 million users) has embraced the feature.

Instagram continues to prove itself as a valuable tool for businesses and brands. Instagram Stories allow brands to engage more intimately with followers.

To celebrate the one year anniversary of the “IG Story”, we’ve crafted a list of DO’s and DONT’s for utilizing Instagram’s latest feature in order to effectively reach maximum exposure for your brand's account.




  1. Post at Least Once a Day (or more!)

When a brand posts once a day on their story, their chances of moving towards the top of a follower's story list is much higher than those accounts that choose to periodically post. The more interaction on an account initiates interest and conversation from followers, in fact 1 in 5 Instagram Stories gets a direct message from its viewers.

2. Utilize the Instagram Story Tools

Instagram Stories provide the proper tools for creatives to be as unique as possible. With tools such as pens, stickers and filters, the options are endless to get creative and create content that followers are wanting to see.

3. Utilize the Location Sticker

Instagram tools offers geo-tagged location stickers to highlight where the picture was taken. The tool also allows your story to be added to the specific locations story. Say you post an IG Story of your coffee and use the coffee shop’s geo-tagged sticker,  your IG Story can then be seen when people search for the coffee shop.

4. Tag Other Accounts

By tagging other brands or profiles in your stories, Instagram initiates communication through an automatic direct message to the tagged person letting them know that they were mentioned. This is just another way for companies and brands to engage and communicate with followers or potential followers.

5. Post Photos from your Camera Feed

Taking a photo from the Instagram app may not result in the highest quality photo. Thankfully, Instagram made it possible to upload photos from your camera feed directly that have been taken within the 24 hour period. Do this to avoid blur and grain for clear content.




1. Post Too Much

It is important not to overload your audience with meaningless photos and videos on your story. Doing so may result in followers skipping over your story or even blocking your stories altogether! A good rule of thumb is to stay below 10 a day. 

2. Post Things that People Don’t Want To See

Give people an insight into your world without making it repetitive or unnecessary. Let’s be honest, nobody wants to see you petting your dog for the seventh story in a row. Craft your story to be visually appealing and something that piques interest in your followers.  

3. Use Instagram Stories for Only Promotional Content

When promoting new products through Stories, be tasteful. Followers don’t want to be bombarded with tons of information when passively viewing your Instagram Story. Use the platform as way to showcase brand personality. Brands like @glossier are doing a great job of creatively promoting themselves with tasteful, unique story content.


With over 250 million Instagram users posting and looking at Stories daily, there has never been a better time to engage with followers and effectively reach maximum exposure. Take advantage of the platform that is allowing creative brand exposure for small and large businesses alike.